What is an order fulfillment process?

The order fulfillment process refers specifically to the series of steps that a business takes to receive, process, and deliver customer orders. This process begins when a customer places an order and involves several critical stages: confirming the order, picking items from inventory, packing products for shipment, and ultimately shipping the items to the customer. This entire process is essential for meeting customer expectations regarding delivery times and accuracy in fulfilling orders.

B is the correct choice because it encapsulates the comprehensive nature of order fulfillment, which is central to supply chain management and customer satisfaction. Effective order fulfillment ensures that customers receive their products in a timely and efficient manner, contributing significantly to the overall success of an organization in a competitive marketplace.