What are the characteristics that get potential customers to consider buying your products and services called?

The characteristics that entice potential customers to consider your products and services are known as order qualifiers. These are essential attributes that must be met or exceeded for customers to even contemplate purchasing from a vendor. They help define the minimum acceptable standards that products and services need to comply with to be considered viable options in a competitive marketplace.

Order qualifiers typically include aspects such as price, quality, and delivery time that are fundamental to customer expectations but do not alone guarantee a sale. Once these qualifiers are met, other characteristics may then help to differentiate your offerings from those of competitors, which can lead to winning orders.

In contrast, order winners refer to those features that actually lead to the final purchase decision, going beyond mere qualification. Order initiation and order profiles do not accurately represent this concept of customer consideration factors in the context provided.