Describes those who spend more, are willing to pay higher prices, refer new clients, and are less costly to do business with?

The ideal description provided in the question aligns with the characteristics of a loyal customer. Loyal customers are known for their commitment to a brand or company, often spending more on products and services because they trust and value what the company offers. This trust encourages them to pay higher prices, as they perceive the product's worth beyond just the monetary cost.

Additionally, loyal customers frequently engage in word-of-mouth marketing by referring new clients to the business. Their positive experiences make them enthusiastic advocates for the brand, leading to increased customer acquisition without significant marketing costs, thus indicating they are less costly to do business with compared to acquiring new customers.

This behavior fosters a strong relationship between the business and its loyal customer base, which is essential for long-term success in supply chain management as well as overall business operations. Their significant contributions through spending, referrals, and reduced acquisition costs make them invaluable assets to any company aiming to grow sustainably.